What is Soft Touch / Velvet Lamination on Mylar Bags?

Soft touch lamination, also known as velvet lamination, is a premium finishing solution. This finishing is applied to the surface of Mylar bags and custom printed pouches. This finishing option creates a smooth, matte texture that feels soft to the touch. This makes the packaging look and feel premium. Brands use this finishing option to enhance the look and feel of packaging. They make the product seem refined and high end on crowded retail shelves. 

This finishing is not like standard glossy or matte coatings; instead, soft touch lamination offers a subtle tactile layer to the packaging. Buyers will be able to spot the dissimilarity instantly once they hold the pouch. Once applied, the surface feels velvety rather than slick, which improves the overall perception of the product inside.

Why Brands Use Soft Touch Finishes

If you are looking for ways to make your packaging stand out and look visually appealing on busy retail shelves, applying soft touch lamination is the best way to do just that. Packaging is the first thing buyers interact with; thus, the feel of the material plays an integral role. It can change customers’ perception about your products, ultimately encouraging impulse buying decisions.  

Soft touch lamination is chosen to create a refined matte look that reduces glare from lighting on store shelves. It also gives printed designs a smoother and more consistent appearance.

Many premium products use this finish because it helps communicate quality without changing the structural design of the pouch.

The Advantages of Using Soft Touch Lamination on Mylar Bags

Soft touch lamination offers several amazing benefits. Let’s explore the key benefits of using soft touch lamination:

• It offers a smooth, velvet-like feel that enhances customer experience. 

• It helps reduce fingerprint visibility that can occur due to frequent handling. 

• This finish helps improve durability, keeping the printed artwork safe from minor scratches. 

• It offers products a premium appeal, which helps build a strong brand image in the market. 

In the End

Soft touch or velvet lamination is most commonly used for product packaging that requires a strong shelf presence. It is widely found in packaging for supplements, premium retail products, and cosmetics. Soft touch lamination adds a luxurious look to product packaging when combined with other finishes such as foil stamping, spot UV, and embossed logos. This allows brands to design packaging that looks unique while maintaining durability. Reach out to Print247 to create packaging that feels premium and keep products safe from spoilage.