What Type Of Paper Is Used For Labels?

Common paper types include matte, gloss, semi-gloss, textured, and recycled. Brands nowadays are focussing to choose cost-effective paper materials for labels. 

The paper choice for labels holds more importance than the look of the packaging. It is the paper that helps a label stay readable, stick well, and survive shipping. These paper labels print clean, are suitable for standard finishes, and fit many budgets. 

To pick the best type of paper for labels, first think about where it will be used and how you apply them with label printing equipment.

What are paper labels?

As the name suggests, paper labels are labels made from paper facestock with an adhesive backing (glue) and a liner that peels off. Most labels are pressure-sensitive. It means they stick to surfaces when pressed. They are used in many kinds of packaging for identifying products, barcoding, identifying ingredients, shipping, and branding.

What are the different types of paper used for labels?

Label paper differs from one brand to another. Choosing the right paper affects how your label will perform under store lights, as well as the ink holdout and scuff resistance of the ink. Also, it impacts how well your label facestock runs on applicators, as well as how your adhesive backing performs on glass, plastic, and corrugated materials.

#1 – Matte Paper

Under bright lights, matte paper has a smooth, low-shine finish that makes it easy to read. On rolls or sheets, it is an excellent option for short-run and high-volume label printing. The matte label facestock is commonly used for food jars, cosmetics, and shipping cartons where clean text is required.

#2 – Glossy Paper

Glossy paper has a shiny topcoat that enhances the colors and makes the photos appear sharp. It is well suited for branding-heavy product packaging as well as retail items. In packaging and transit, glossy paper labels are often paired with varnish or lamination to prevent scuffs.

#3 – Semi-Gloss Paper

A semi-gloss finish is between a matte finish and a glossy finish. Despite its softer shine, the color is still good, and it still feels premium. There are many brands that use semi-gloss pressure-sensitive labels for beverages, personal care, and specialty foods. Suitable for use on roll-fed lines, it holds barcodes nicely for fast scanning.

#4 – Recycled Paper

In the recycling process, fibers from post-consumer or post-industrial sources are used. In addition, it can have a natural speckled appearance and a soft white tone. The label facestock is eco-friendly and can be used with a variety of inks and finishes. Whether they are applied to boxes, bottles, or pouches, recycled Paper Labels can perform well.

#5 – Transparent Paper

In most cases, transparent papers are transparent papers such as vellum or glassine, not plastic films. It gives a “see-through” look while keeping a paper feel. Paper labels make for a great packaging solution for clean, minimal products. Ink contrast is essential, which is why it's best to use dark inks and simple graphics.

#6 – Kraft Paper

The brown, rustic look of Kraft paper fits natural, handmade, and organic brands. As compared to bright white stock, it hides minor scuffs and can feel more "real." The Kraft label stock is often used for candle labels, coffee labels, and bath products. Make sure it has the right coating if moisture is a concern.

#7 – Waterproof Paper

“Waterproof” paper labels often mean wet-strength paper or coated paper built to handle splashes and condensation. They can be used for chilled drinks, bath products, and items in the freezer. When considering lamination for extra rub resistance, match the pressure-sensitive labels with a freezer-grade adhesive backing.

Final Thoughts

You can trust Print247 to provide you with paper labels that print cleanly, adhere smoothly, and match your brand. We are a leading packaging supplier in the US with free design assistance, free shipping, environmentally friendly materials, fast turnaround, and physical samples so you can review them before you order. In this way, your label facestock and adhesive backing are ready to use from the very beginning.