Packaging is the most important feature of the product. Product manufacturing and designing is something different and packaging is a whole different thing. A perfect and appealing packaging attract the customers. On the other hand boring and dull packaging draws customer away from your brand. No matter how mesmerizing the fragrance of your perfume is, nobody is going to sniff it if the packaging is not tempting. Attractive product packaging is the supreme choice for dragging more consumers towards your brand.
Tips for Designing Perfect Product Packaging
Following are the ten most important tips that you should focus while designing perfect packaging for your products.
- Clarity
A consumer is bombarded with millions of products in a store. A hotchpotch situation is created in his mind while choosing the best product. What makes your product more appealing is the font size and color pattern you incorporated in manufacturing the product. A consumer focus on several details while picking up a product. Product detail includes nature of the product, list of ingredients, pros and cons of the product. Choose a perfect font size neither too popping nor too blur for clear visibility.
Choosing a language that people can really read is a crucial step in ensuring that a customer understands what your product does. All-capital letters make it more difficult for our brains to process the data we are seeing. Customers might misread your label if your font is too swirly or complex, which could be a mistake that destroys your career. If the text is too small it will be difficult to read. If the text font is too big it will become crowdy and vibrant.
- Simplicity
Simplicity is the beauty of your product. A simple and elegant packaging will give a pleasant view to the customer. Don’t try to cram too much information onto your product description. Don’t make the customers felt that they are reading boring and tiring biology chapters. Also related to clarity is this. You may lose out on future sales if your buyer can only see the benefits printed on the product packaging and not the name of your business or the product itself.
- Honesty
Honesty is a priceless thing. You can’t purchase it from the market. Your customers are the one who can make or break you. Don’t deceive them by misleading with your products advertisement. If you products are not that much worthy then you should not decorate their packaging with enticing and fancy lines.
What your product is and does should be reflected in its packaging. People can detect a salesperson a mile away, and they can recognize when a product’s packaging overstates its own value. Your customers won’t be pleased if your package depicts something quite different from what is actually contained within.
- Authenticity
Although it may sound similar to being honest, this advice is different. Here, the emphasis is on what your brand stands for. When you get down to create the packaging for your product, this need to come through.
Let the packaging for your product reflect the uniqueness of your brand, which stands out from all the other brands that are competing to offer the same item. If your company’s mission statement prioritizes connection, you may include a tear-away postcard in the box to allow clients to maintain special connections with their friends.
- Special Editions
One strategy to significantly increase short-term sales is by producing customized limited editions of your packaging for a particular occasion or theme. This strategy depends on consumers’ propensity for impulsive purchases. This works during the vacations and can also be applied to important sporting occasions like the Olympics.
- Easy to Carry
Include handles or grooves to make it easier to carry if your packaging is too big. Make sure your material isn’t too greasy if your product is relatively small to prevent users from losing it. Customers won’t remain around if the product is too tough to use, unless your brand has a market monopoly.
- Rule Breaking
This advice might seem like a cinch, but believe me, it’s not. Once you’ve mastered the craft of product packaging design, you’ll realize that not all of the principles always hold true. While all of these considerations should be considered, occasionally breaking the law can be advantageous. The person who had the brilliant idea to turn the ketchup bottle upside down changed everything.
- Trends
Everyday new trends are setting and diminishing. Trends are something what keeps innovation alive. No doubt that trends fade with time but they also come back and circulate again with time. Everyone can keep up with trends as they emerge if they pay attention, even though being able to foresee future trends is a skill.
- Think about the Customer
We’re now asking you to think about the consumer in a different way. The emphasis in the various rules of product packaging design is frequently on how to capture the customer’s attention. Consider how your target consumer will use your product. Is the unique product packaging easy to understand in terms of how it functions? Is your product intended to be used again, or is it solely intended for one-time use? If it’s just intended for one use, make sure the package is simple to open and discard for throwaway things also earns marks for the environmentally conscious consumer. Make sure the packaging is durable if your product will be utilized for a long time.
- Look to the Future
We’re now asking you to think about the consumer in a different way. The emphasis in the various rules of product packaging design is frequently on how to capture the customer’s attention. Consider how your target consumer will use your product. Is the unique product packaging easy to understand in terms of how it functions?
The most successful companies keep their sights fixed on growth. The long-term success of your company depends on giving your brand and product line opportunity to develop and evolve. Therefore, keep this in mind while you create the packaging for your product. However, this does not mean that you cannot be very precise when creating the product packaging for a certain product.
